By Rob Sutter


I don't think that anyone will disagree with the idea of an image change because it seems to be the one aspect that can keep a company in the loop. It's clear that a company can do exceedingly well in the world but is this necessarily going to happen if the company in question refuses to change? They may find that it will benefit them to change with the times. In this case, I think that vehicle decal wraps can grant a successful re-launch, all the while attracting potential clients.

It's apparent that change is one of those occurrences in life that not everyone is going to be immensely happy with. The problem, at least to some degree, is nostalgia and how they regarded certain identities like Nickelodeon. Those who watched the show during the 90's and early 2000's will most likely recall the splatter logo before it was recently changed to a more streamlined logo. Considering how classic the old logo was, many fans saw this change as pointless and weren't sure what the company was thinking.

If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.

Exposure is one of those things which can be tied to just about design you could think of. For example, vehicle decal wraps are able to reach the attention of many people, considering that they stand as forms of mobile advertising. The scope of attention which they're capable of depends on those who own the trucks or those driving them. With quality being a great asset of companies along the lines of JMR Graphics as well, investing in the product is a smart move to make.

It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.




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