By Roxanne Cruz


The Kissel Motor Car Company was founded in 1906 in Hartford, Wisconsin. They went out of business in 1930. The business was a victim of the great depression. They were forced to file bankruptcy. Until severe economic conditions fatally wounded it, the company's track record was a fine example of American industry. Over 35,000 vehicles, of one type or another, were made during its existence, but there are only 150 vehicles that are accounted for today. These rare motorcars are deeply loved by antique auto enthusiasts.

Some of the motor cars that have survived are stored in museums or other similar institutions. Their product line was quite varied. In addition to passenger automobiles, they built fire trucks, police vehicles, ambulances, hearses, and military vehicles. The United States military was a big customer. The company was quite patriotic and supported American war efforts. The were a major producers of outboard boat engines.

There are some celebrities who are associated with this car company. The famous female aviator, Amelia Earhart, purchased a 1923 Model 45 Speedster "Goldbug". This car had a six cylinder, 41 horse power engine. Amelia Earhart loved driving cars almost as much as she loved flying airplanes. She even gave the car some nicknames. Sometimes she called her car "Kizzle" and, at other times, she called the car "Yellow Peril". The second name was based on the bright yellow color of her "Goldbug". The actual "Yellow Peril" is on public display at an auto museum in Denver, Colorado.

The Hollywood actor and comedian, Fatty Arbuckle, owned a 1919 Speedster. This model was referred to as a "Goldbug". There were other Hollywood celebrities who purchased sports and luxury models. The look and design fit the Hollywood image and style. Bright colors, smooth and elegant lines, luxury features, made this type of high-end machine appealing to the wealthy country club crowd. There was always a touch of danger and adventure too.

In today's language, these sport models would be called "hip". They had a visceral impact on those who are enthusiasts. The impeccable engineering combined with sophisticated design aesthetics have impressed critics and fans alike. It is clear that strong production values were in place when these machines were made.

The product line possessed an aesthetic sensibility that is admirable. Suave, stylish design combined with good marketing earned the brand a good reputation. Antique auto enthusiasts can see for themselves by visiting an auto history museum or a convention. Fortunately, some of these great cars are preserved for fans to see. These fine machine are a stunning example of American manufacturing. They are from a day when we actually made things here in America.

Car shows, museums, and other similar events are the the best ways to see the actual motor cars. It is an experience the whole family will enjoy. This is an educational trip, but still loads of fun. It is difficult to describe in words. When you see classic cars right in front of you, it can be an awesome experience.

For enthusiasts and fans of vintage and antique motor cars, Kissel will have a special place in their hearts. Thankfully there are a few of these exquisite machines for us to still enjoy. Visiting museums, shows, and special events helps keep the spirit of vintage cars alive.




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