Trucks have been identified with men. This seems to be one thing that everyman would want to own. The built of these vehicles are huge and tough enough to contain everything that one needs in a rough journey. One of the forerunners of trucks is GMC which has been in the business as early as 1912. In this article a brief overview of the company's progress over the years will be presented.
The company started the manufacture of GM trucks in 1912. This happened after the company was able to acquire two independent car producers. The very first models that were released in the auto market were known for their fortitude. Over the years the company maintained this trait for their produced vehicle. In fact they further their product durability when their company was selected as one of the suppliers of trucks for the World War 1. When they were tapped for this project they were able to experience very high profit since numerous units were sold to the US government. In fact they have sold more than 90% of their fabricated trucks during the 1917 as well as 1919 time period. Aside from that, GMC also felt privilege for participating in that task. They were able to tender their very first truck for US army. This is a fact that the company is still proud of up to this time. Yet fast forward to 2013 & GMC and its Canadian affiliates command great respect and market share with such products as the Sierra model lineup of its automobiles.
During their debut in the market they have received a lot of suspicious tirade from various consumers. Although with the used of good advertising tricks that includes a travel across boundaries, they were able to catch up later on. They were able to gain popularity not just in the country but even in other parts of the world. The company had worked hard in furnishing new innovations constantly. Truck models were continuously subjected with modification. These aimed in enhancing the trucks in their carrying capability, toughness as well as functionality.
GMC was still tasked by the US government to build the trucks that they will be using in the World War II. The government required more vehicles this time. So the company was forced to fabricate more in a shorter time frame. The company though was able to deliver providing trucks that the military can use in the war just when they are most needed. With this GM was voted for the "E award" to recognize their excellent contribution in the military task during the war. The said award was big for the company since this paved the way for their popularity in the auto industry. Together with the fame is their greater than before profit. The 1950's and 1960's were the grandest years for GM. It is in this period that they were able to gain the interest of the public. Also this is the time when they were able to construct and offer more models of trucks, about 75. The new models that they offer were packed with features that made them more pleasing. Thus in this period, GM was declared as the third of the largest manufacturer of trucks globally.
With the greater than ever prices of raw materials for car production as well as the production process itself combined with the current aggressive auto market, car manufacturers like GM were facing financial crisis these days. Good thing GM's advertising strategies still worked in their way aiding them in their struggle against the predicament. Despite the crisis, GM did not stopped in making valuable innovations on its vehicles creating the famous quality trucks that we know of today.
The company started the manufacture of GM trucks in 1912. This happened after the company was able to acquire two independent car producers. The very first models that were released in the auto market were known for their fortitude. Over the years the company maintained this trait for their produced vehicle. In fact they further their product durability when their company was selected as one of the suppliers of trucks for the World War 1. When they were tapped for this project they were able to experience very high profit since numerous units were sold to the US government. In fact they have sold more than 90% of their fabricated trucks during the 1917 as well as 1919 time period. Aside from that, GMC also felt privilege for participating in that task. They were able to tender their very first truck for US army. This is a fact that the company is still proud of up to this time. Yet fast forward to 2013 & GMC and its Canadian affiliates command great respect and market share with such products as the Sierra model lineup of its automobiles.
During their debut in the market they have received a lot of suspicious tirade from various consumers. Although with the used of good advertising tricks that includes a travel across boundaries, they were able to catch up later on. They were able to gain popularity not just in the country but even in other parts of the world. The company had worked hard in furnishing new innovations constantly. Truck models were continuously subjected with modification. These aimed in enhancing the trucks in their carrying capability, toughness as well as functionality.
GMC was still tasked by the US government to build the trucks that they will be using in the World War II. The government required more vehicles this time. So the company was forced to fabricate more in a shorter time frame. The company though was able to deliver providing trucks that the military can use in the war just when they are most needed. With this GM was voted for the "E award" to recognize their excellent contribution in the military task during the war. The said award was big for the company since this paved the way for their popularity in the auto industry. Together with the fame is their greater than before profit. The 1950's and 1960's were the grandest years for GM. It is in this period that they were able to gain the interest of the public. Also this is the time when they were able to construct and offer more models of trucks, about 75. The new models that they offer were packed with features that made them more pleasing. Thus in this period, GM was declared as the third of the largest manufacturer of trucks globally.
With the greater than ever prices of raw materials for car production as well as the production process itself combined with the current aggressive auto market, car manufacturers like GM were facing financial crisis these days. Good thing GM's advertising strategies still worked in their way aiding them in their struggle against the predicament. Despite the crisis, GM did not stopped in making valuable innovations on its vehicles creating the famous quality trucks that we know of today.
About the Author:
Come the early 2000's Chevs sister division GMCntroduced the Acadia, a crossover SUV, which was the division's first unibody vehicle whose predecessor, the GMT-360 based Envoy, was discontinued with the closure of GM's Moraine, Ohio plant on December 23, 2008. In 2009 GMC introduced the Terrain, a mid-size crossover SUV based on GM's Theta platform.
0 comments:
Post a Comment