By Bernie Marcos


If you want your bike retail and repair business to grow out of the ordinary league and stretch its horizons beyond, you need to work towards it methodically. It may not come easy and it may not come soon, but once you're out of your comfort zone you'll see how to work out the challenges. Here are some hints to get you started.

Learn how to talk on the phone, because mastering this one simple skill can make or break you in the bike retail and repair business world. If you struggle when talking on the phone, clients won't be impressed. Master phone speaking, and it will help you on your way to success.

Try to keep a balance between competition and cooperation in the bike retail and repair business world. These two qualities will help you reach your long-term goals and become a well-rounded business owner.

Branding your bike shop is crucial in our visually-oriented society. Hire a reputable graphic designer to make an awesome logo for your bike retail and repair business to draw people in. The going rate for a good logo is around $1000, but paying this large amount will be worth it if it is able to bring in more customers.

When running a large bike retail and repair business in particular, do look into your human resource department as it's the nerve center of all rewarding forces coming together. The more you care for employee benefits and rights, it would send the right kind of signals down the bicycle center and everyone will come together for you. Once you have the employees together it's so much easier to pay attention to the other issues.

Sign up for discussion-based listservs in your domain. Not only will you brush up on industry knowledge, but can also market your brand by asking a question of your own. Confirm your email signature is included in any emails to the group.

Really get to know your bike retail and repair business neighbors. Let's say if the business right next to you was a hair salon, make sure to stay in friendly communication with them, or even get your hair done there! That way, when their consumers are asking questions about the businesses around them, they will have nothing but positive things to say about your business.

Introduce a stamp card or points program. Give clients points or stamps as they shop and purchase items. Create a variety of reward options including bike shop branded gifts and discounts. You can also offer points to customers who just stop in at the store as they will be more possible to buy even if they don't plan on it.

If you want a boom in your bike retail and repair business always try to experiment with new things. Conduct a market survey and start a new shop outside the city if your survey demands so. This will help in maximizing your consumers and client relationship.




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