By Brenda Warner


This is a person who represents his organization or company in many matters. He ensures that all public affairs or matters are well settled. They address all issues to do with public. Companies due to their constant interaction with the community and the public at larger, they really require automotive spokesperson who is quite knowledgeable and intelligent enough to handle all matters in a professional manner.

The person is strictly advised to only give the company opinion irrespective of what they may probably be thinking. Sometimes people have their own opinion which is not the management opinion or represent management opinion in any way and so such opinion should be set aside and only give management opinion on a subject matter.

The public is also a shareholder of an organization and so they have a right to be constantly updated on the progress on a particular organization. Make no mistake of employing a person with no prior experience. A competent person for the job is one who has undergone formal training probably in journalism sector, public affairs of companies, communication sector and has successfully done public relations.

The work mostly is done by popular people or celebrities. Some of the celebrities who have undertaken spokesperson job include the famous and hall of fame winner Michael Jordan and Bob Uecker. These two people are basically sport stars and that is why they are popular. Popular people send message wide and large. They are most listened to and command a big crowd of people.

These people are tasked with the work of requesting for media or press conference, they brief the press, take questions and all the hard questions from the press and decide or inform the public on the next public briefing from the company. For this type of representative, they will brief the public concerning any new car model being introduced into the market, the specific features added in the car and the company prospective in the next few years to come.

For example if an automotive company wants to launch a new product or model to the general public, they can use any of the following channels. They can use TV stations that cover news locally, regionally and internationally. The further your announcement is received the more chances of attracting customers and potential investors.

If a company deals with cars, then it needs a spokesperson to tell the public on the incoming new vehicle models, address an issue raised by the public concerning their cars and tell the people how they have contained the situation. For one to qualify for such a career they must have basic formal education. These people are responsible for all the creation and maintenance of public image which is positive for organizations, schools and businesses.

The spokesperson usually communicates with their external environment or the public and informs them on what the company is doing for them to give back to the community. They also gather information from the public and advise their company on matters regarding public relations. They do press briefing, carry out interviews and advise marketing department accordingly.




About the Author:



0 comments:

Post a Comment

    Blogger news

    Blogroll

    Pages

    About