With over 80% of the world texting, how can valet companies harness this technology for their benefit? The industry is one that has been around for years and yet hasn't changed much as technology has progressed. People still hand the valet the keys to the car while they hand us a ticket. The Valet Parking Houston process has been the same for the last many years.
There have been some successful attempts to add technology to this industry, but they were limited due to a couple of reasons. First, most services are small and have limited capital. They don't have the finances to spend on an expensive system that requires purchasing high-end electronic equipment. Second, there is concern that the valet's may break, loose, or steal some of the equipment needed for the system. That being said, there are new services, that aren't expensive and don't require equipment that are worth looking at.
When people drive by your restaurant and see that you're now offering valet parking, they'll be thinking to themselves "wow, that place must be pretty nice - I should check it out soon." If, instead, you chose to hire a hot new chef, people who don't eat at your restaurant won't have any way of knowing about it except by word of mouth, or, if you're lucky, a rave review in the local paper. But rave reviews are hard to come by - it could be a year or two before the paper's restaurant critic drops by your place again. And word of mouth advertising can take a long, long time to be effective.
One issue valets regularly deal with is large groups of people appearing at their booth at the same time without notice. Two minutes prior, they were standing around bored playing with their phones. Now they are running like mad-men trying not to collapse from exhaustion. Meanwhile, the customers are angry because a line has formed and they don't feel they should be waiting because they paid a premium.
Parking cones are the most basic equipment that you can get in order to direct traffic to the proper area. You can also have radios for your crew to communicate with each other even if they're not physically near. Lastly, you can train a set of trustworthy workforce since they should also be able to handle your clientele cars as well as bring about good customer service in the process.
All in all, providing valet parking services is an effective way of rejuvenating your business premise to a more classy level. It is very feasible and also friendly to the pocket and this should be number one on your list of ideas to restructure the services offered by your restaurant.
Because of the limited number of parking companies using this technology, those that do, should use it to their advantage. Texting could be the deciding factor in negotiations with potential clients. From the restaurant's perspective, would it be preferred to have a company that makes their customers stand in the cold for five minutes waiting for their car, or a service that has the car ready and warm by the time the customer arrives outside? A company that offers this type of technology should consider charging a premium for the service.
As texting becomes even more mainstream, valet companies are going to have to make the switch. Those that switch first are going to be able to grab more market share before other companies jump on board.
There have been some successful attempts to add technology to this industry, but they were limited due to a couple of reasons. First, most services are small and have limited capital. They don't have the finances to spend on an expensive system that requires purchasing high-end electronic equipment. Second, there is concern that the valet's may break, loose, or steal some of the equipment needed for the system. That being said, there are new services, that aren't expensive and don't require equipment that are worth looking at.
When people drive by your restaurant and see that you're now offering valet parking, they'll be thinking to themselves "wow, that place must be pretty nice - I should check it out soon." If, instead, you chose to hire a hot new chef, people who don't eat at your restaurant won't have any way of knowing about it except by word of mouth, or, if you're lucky, a rave review in the local paper. But rave reviews are hard to come by - it could be a year or two before the paper's restaurant critic drops by your place again. And word of mouth advertising can take a long, long time to be effective.
One issue valets regularly deal with is large groups of people appearing at their booth at the same time without notice. Two minutes prior, they were standing around bored playing with their phones. Now they are running like mad-men trying not to collapse from exhaustion. Meanwhile, the customers are angry because a line has formed and they don't feel they should be waiting because they paid a premium.
Parking cones are the most basic equipment that you can get in order to direct traffic to the proper area. You can also have radios for your crew to communicate with each other even if they're not physically near. Lastly, you can train a set of trustworthy workforce since they should also be able to handle your clientele cars as well as bring about good customer service in the process.
All in all, providing valet parking services is an effective way of rejuvenating your business premise to a more classy level. It is very feasible and also friendly to the pocket and this should be number one on your list of ideas to restructure the services offered by your restaurant.
Because of the limited number of parking companies using this technology, those that do, should use it to their advantage. Texting could be the deciding factor in negotiations with potential clients. From the restaurant's perspective, would it be preferred to have a company that makes their customers stand in the cold for five minutes waiting for their car, or a service that has the car ready and warm by the time the customer arrives outside? A company that offers this type of technology should consider charging a premium for the service.
As texting becomes even more mainstream, valet companies are going to have to make the switch. Those that switch first are going to be able to grab more market share before other companies jump on board.
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