By Ronald Clark


When it comes between choosing custom design and template design, there are a few key points to help you make an educated decision. Template based car wraps, fleet wraps, or truck wraps are designed by using a template, which are pre-designed for resale. The article will take u through the subject the truth behind custom and template MN Vehicle Graphics design.

Unlike signs, automobiles have a limited amount of space to communicate your message and unlike fliers and websites; customers only have about 3 to 6 seconds to get the message. Since you target is not usually in a position to copy your contact information, you must rely on creating compelling interest so they make an effort to remember your URL or Phone Number. It needs to be something of benefit to them.

Use a powerful slogan to position yourself in the mind of the customer. If your objective is to create mind share, you need to occupy a position in their minds, so they instinctively associate you with the desired product, service of need. For example, be the computer specialists that cater to the elderly, or the dry cleaner that offers free delivery, or the restaurant that kids eat for free, or the financial planner that specializes in services for young couples.

Being first is powerful, but being perceived as first is even more powerful. Being the only one or specializing is also good. It creates positioning in the customer's mind. You are an expert, a consultant. Think of how you can accomplish this with your automobile graphics slogan. If should be short and designed to be effective, for repetitive viewing. The design of your graphics should be consistent with the style and type of vehicle for maximum impact.

Once the design is made, it cannot be resold or used for another company's design, therefore making it unique and custom for only your company. The answer to this question all depends on your perspective. Remember, when choosing designs for your car wraps or fleet wraps, it is broken down into three different prices.

The originality of the car will also play a big role in the design. You need to consider colors style and shape of the vehicle. Vehicles such as pickup trucks and some SUV's have a very masculine look so the design and color choices should work to complement the style otherwise it will look odd. A Smaller vehicle such as a mini cooper or smart car will enable you to get creative with a more playful theme. They are also easier to jazz-up but have limited space for text.

Less is more, design for a glance, but create a lasting impression. Remember that your target customer is trying to navigate a automobile, sometimes at high speeds and only two to three seconds to look at your van. If they are interested, based on the first glance, you may get a second glance, and they might even act slowly in memorizing your URL.

Even if you have a good designer that you have worked with on your other marketing campaigns, I recommend using a good Designer. Failure to do so will usually result in problems during the installation phase, and most cases will cost you more. An experienced Designer knows what to do to save you money on material and how to design so the installers can put it together.




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