It goes without saying but out-of-home advertising can accomplish a number of different tasks in the long term. Perhaps it will direct people to a company in order for them to purchase its goods. Maybe it is more of an idea of promoting a movie up until its imminent release date. However, did you know that items like trailer wraps can be utilized in order to raise awareness for medical conditions? This was what Chris Baxter set out to accomplish and his story is an engaging one.
According to an article on AJC, Chris Baxter's wife, Virginia, was diagnosed with ovarian cancer. As a result, she had to undergo emergency surgery and chemotherapy for a month, which is the standard procedure for this particular condition. After this was done, Baxter made the decision to inform others about this condition and the ability to become checked for it as a result. He went out to increase awareness for ovarian cancer but through vehicles.
Baxter decided to use his truck and boat alike, setting wraps upon them in order to educate others about the concept of ovarian cancer. Not only would these wraps encourage women to become tested for this condition but they would offer information to help them become better informed on the matter. I felt like this was a strong idea on the part of Baxter, as it allowed his boat, for instance, to become more than just a vessel for competitions. Baxter's vehicles would soon become vessels for a good cause.
Bringing attention to any cause or company can prove to be a challenge but such a challenge is minimized, in my view, through trailer wraps. They are reliable, to say the least, as they have been able to raise awareness for TV shows and the like. Keep in mind that Baxter had two different vessels for the sake of ovarian cancer awareness: his truck and his boat. What this meant was that his message's reach was even greater, which is a positive that authorities such as JMR Graphics can attest to.
Ovarian cancer, as other types of cancer, is a serious medical condition and it is one that deserves attention as a result. Baxter's efforts, in my view, were able to help elevate the level of awareness seen in this regard and the fact that different vehicles were used is a point that cannot be overstated. He was able to get his message across through the wraps utilized as well. Who is to say that even more people cannot become educated on the matter of ovarian cancer as a result of Baxter's work?
According to an article on AJC, Chris Baxter's wife, Virginia, was diagnosed with ovarian cancer. As a result, she had to undergo emergency surgery and chemotherapy for a month, which is the standard procedure for this particular condition. After this was done, Baxter made the decision to inform others about this condition and the ability to become checked for it as a result. He went out to increase awareness for ovarian cancer but through vehicles.
Baxter decided to use his truck and boat alike, setting wraps upon them in order to educate others about the concept of ovarian cancer. Not only would these wraps encourage women to become tested for this condition but they would offer information to help them become better informed on the matter. I felt like this was a strong idea on the part of Baxter, as it allowed his boat, for instance, to become more than just a vessel for competitions. Baxter's vehicles would soon become vessels for a good cause.
Bringing attention to any cause or company can prove to be a challenge but such a challenge is minimized, in my view, through trailer wraps. They are reliable, to say the least, as they have been able to raise awareness for TV shows and the like. Keep in mind that Baxter had two different vessels for the sake of ovarian cancer awareness: his truck and his boat. What this meant was that his message's reach was even greater, which is a positive that authorities such as JMR Graphics can attest to.
Ovarian cancer, as other types of cancer, is a serious medical condition and it is one that deserves attention as a result. Baxter's efforts, in my view, were able to help elevate the level of awareness seen in this regard and the fact that different vehicles were used is a point that cannot be overstated. He was able to get his message across through the wraps utilized as well. Who is to say that even more people cannot become educated on the matter of ovarian cancer as a result of Baxter's work?
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In order to learn more in regards to the benefits tied to trailer wraps, get in touch with JMR Graphics.
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