Drinking and driving is one of the most serious subjects that can be learned about at a young age. The dangers associated with this are hard to deny, especially with so many incidents being seen because of this. Does this necessarily mean that everyone is aware of said dangers? This is where awareness should be seen - either through bus wraps or what have you - and it seems like a new billboard design has been created in order to drive awareness towards this hot topic.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
The article said that the billboard was designed with the word "intoxicated" showcased, the term "toxic" being highlighted within the aforementioned term. While this seems like a simple idea, on the surface, it does not matter if the message itself is effective and it seems like this has been the case. It's also worth noting that another student, of the same campus, by the name of Tabitha McGill created another message. The vehicle wrap featured the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
The article said that the billboard was designed with the word "intoxicated" showcased, the term "toxic" being highlighted within the aforementioned term. While this seems like a simple idea, on the surface, it does not matter if the message itself is effective and it seems like this has been the case. It's also worth noting that another student, of the same campus, by the name of Tabitha McGill created another message. The vehicle wrap featured the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
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