By Rob Sutter


First and foremost, I am a writer and I don't think that there's a thing that is going to change that. However, I do enjoy graphic design as a hobby and I like being able to pick up different traits that can help me become better at my other pastime. One of the forms of art that I have seen is truck wraps and I believe that they are unique for a number of reasons. I've learned quite a bit about them and there are qualities that seem to stand out to me.

Truck wraps have one purpose above any other: bring a brand or product to the masses through a vibrant, noticeable image. It's meant to attract as many eyes as humanly possible but sometimes it may be tough considering how people can tune out an image that doesn't matter to them. However, exposure is the key and if enough people see an engaging image, then it may make the endeavor easier. It's why companies along the lines of JMR Graphics are useful for those who are willing to buy.

As far as artistic viewpoints are concerned, these wraps can do well when it comes to standing apart from the crowd. Vibrant colors are important yet it's good to have them so that they aren't overbearing. Bright yet soft blues and greens are some of my favorites but this may change from person to person, considering preferences people may have. These wraps boast a great amount of quality and I believe a good part of that can be attributed to the choices of hue.

I believe that it's important to look at these wraps and how convenient they are for a number of customers. I believe this can incorporate the idea of price, too, because it's something that can easily vary from one company to the next. It's been shown that these wraps are affordable which should, in theory, make them great choices for people who want to advertise their products. Considering the eye-catching images, there may not be a better substitute for one to invest money in.

Truck wraps have proven to be quite useful in the past and I don't know if there are many which are as pleasing to the eye as these are. In addition, they function well when it comes to doing business, able to catch the eyes of many people as they travel across streets. The problem is that there are commercials which companies have taken to, but I don't know if the short length of them helps that much. These wraps last about as long as the advertisers would like them to.




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