Marketing, in the typical sense, is a method that is able to bring sight into effect more so than anything else. This is especially true for car wraps, which I believe to be some of the most effective items for the sake of bringing awareness to any product. However, up until this point, sight was the only aspect brought into effect. What if I were to tell you that scent could be utilized in order to bolster the impact that marketing in general can prove to be?
Authorities along the lines of JMR Graphics can focus on this point, especially when it seems as though a unique sense is brought into the picture. An article on the Drum said that McCain Potatoes unveiled a potato-scented taxi for the sake of marketing. Now, it goes without saying that car wraps in general are quite effective for the sake of advertising in the long term. However, the idea of smell coming into play alongside sight is one that, in my mind, has to be read about in order to be believed.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
You want to be able to go about marketing in the best of ways and being able to incorporate something unique can help tremendously. The reason that I say this is because scents, in general, are easily some of the most potent and not just in the way that one might assume. It's clear that marketing in general has to breed results. Seeing as how McCain Potatoes was able to create a system that deviates from the norm, I'm sure that said results will surface.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
Authorities along the lines of JMR Graphics can focus on this point, especially when it seems as though a unique sense is brought into the picture. An article on the Drum said that McCain Potatoes unveiled a potato-scented taxi for the sake of marketing. Now, it goes without saying that car wraps in general are quite effective for the sake of advertising in the long term. However, the idea of smell coming into play alongside sight is one that, in my mind, has to be read about in order to be believed.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
You want to be able to go about marketing in the best of ways and being able to incorporate something unique can help tremendously. The reason that I say this is because scents, in general, are easily some of the most potent and not just in the way that one might assume. It's clear that marketing in general has to breed results. Seeing as how McCain Potatoes was able to create a system that deviates from the norm, I'm sure that said results will surface.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
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