Suzuki's customer satisfaction data from J.D. Power and Associates is no longer forthcoming, which experts believe is a bad sign for the automaker's future in the U.S. industry. Sales across the industry have been up 13 percent in the first quarter, yet Suzuki has dropped by 2 percent over that time period. This has led Suzuki to reduce its marketing on social media and television, and to close several U.S. dealerships.
Signs of trouble
It seems like Suzuki has disappeared. Promoting executive Steve Younan left in January from Suzuki, and a replacement may never come along. The company has not aired a national commercial since 2009 and has decided to pull out of all social media activity during the last couple of months. The automaker has even skipped both the Detroit and LA auto shows this year. The business is certainly promoting very differently than its competition.
Automakers love to get their J.D. Power and Associates consumer satisfaction reports in order to track dealership performance. Suzuki is no longer receiving these reports from J.D. Power, and it has not found someone else to do so yet. It did announce that it will be trying to find a different vendor to get the info, according to Automotive News.
Rating Suzuki dealerships
Annually since 2005, Suzuki has dropped some dealerships. In fact, in 2011, the business dropped 32 dealerships, which was about 12 percent of the total ones in the States.
Suzuki continues to get rid of programs, and Suzuki dealerships end up losing a lot along the way.
Reasons why people may be happy
Near Chicago, Kay owns a variety of dealerships with a lot of different big brands. Kay believes that poor consumer awareness has caused the troubles at Suzuki.
James Morrell is a chairman on the Suzuki Dealer Advisory Board. He explained that there may really be some good in cutting the number of dealerships out there.
Signs of trouble
It seems like Suzuki has disappeared. Promoting executive Steve Younan left in January from Suzuki, and a replacement may never come along. The company has not aired a national commercial since 2009 and has decided to pull out of all social media activity during the last couple of months. The automaker has even skipped both the Detroit and LA auto shows this year. The business is certainly promoting very differently than its competition.
Automakers love to get their J.D. Power and Associates consumer satisfaction reports in order to track dealership performance. Suzuki is no longer receiving these reports from J.D. Power, and it has not found someone else to do so yet. It did announce that it will be trying to find a different vendor to get the info, according to Automotive News.
Rating Suzuki dealerships
Annually since 2005, Suzuki has dropped some dealerships. In fact, in 2011, the business dropped 32 dealerships, which was about 12 percent of the total ones in the States.
Suzuki continues to get rid of programs, and Suzuki dealerships end up losing a lot along the way.
Reasons why people may be happy
Near Chicago, Kay owns a variety of dealerships with a lot of different big brands. Kay believes that poor consumer awareness has caused the troubles at Suzuki.
James Morrell is a chairman on the Suzuki Dealer Advisory Board. He explained that there may really be some good in cutting the number of dealerships out there.
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