By Robin Setser


In order for trailer wraps to be designed well, there are various factors to take into account. One of the most important is color, which stands out right away. However, in order for various hues to come across well, there is a level of care that's needed. For those who are looking to use the aforementioned wraps for their advertising needs, here are the biggest do's & don'ts concerning colors that you would be wise to learn about.

DO keep simplicity at the forefront. Color has to be carefully implemented into trailer wraps, and one of the ways to do this is through simplicity. Companies such as JMR Graphics will be able to agree, seeing as how work can become sloppy if random hues are brought together. While it might go without saying, you don't have to be outlandish with color implementation. If anything, keeping things simple is often for the best.

DON'T overlook white space. Another thing to know about colors is that they shouldn't be too prominent. After all, trailer wraps are meant to showcase specific messages, which is where white space can prove to be useful. Not only will this help to break up colors well, but it'll help to keep visuals looking spacious. White space is integral for a number of marketing endeavors, whether they're administered by Long Island SEO companies or more digital means.

DO use colors that complement one another. You don't necessarily have to be an art graduate to know that some colors work better together than others. Complementary hues will not only make the aforementioned messages pop, but they will come together in order to make your trailer wraps more appealing to the eye. To expand on this, most colors seem to work well with white, which is a safe bet for marketing purposes. When hues don't complement each other, messages tend to get lost in translation.

DON'T forget to test out different colors. Finally, when it comes to colors in marketing, testing out different combinations is essential. You might have found a combination that works well, which is great, but this doesn't mean that your efforts should stop here. The more that you play around with various hues, the more that great possibilities will rise to the surface. Needless to say, a bit of experimentation goes a long way in marketing.




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