By Bob Oliver


It's clear that there are many different uses of billboards that one can think of. It's easy to correlate these sorts of items to how products and services alike are brought to the masses but this is not all. In fact, I am sure that those who specialize in bus wraps and the like can tell you all about how they can help to spread greater, deeper messages on a personal level. This is why I'd like to cover a story that showcased how a billboard was used in order to address potential kidney donors.

CBS 6 posted an article that talked about how Myrna Bernstein was able to utilize a billboard for the sake of finding a kidney donor. This individual from Albany, New York wanted to reach out to a wide number of people in order to find a donor, which goes to show just how committed she is to the cause. Did you know that Bernstein was able to put a billboard, in addition to ads on five different buses, to use for this purpose? It makes one wonder what the extent of this method could truly be.

It's clear that Bernstein went about this so that a potential donor could be appealed to but is this all? It's important to consider that a method like this can draw attention to the overall problem of kidney failure and the heightened need associated with new kidneys for health. To say that a method like this can be noticeable would be nothing short of an understatement. In order for awareness to be seen, though, I'd like to think that bus wraps and other such utilities can be implemented.

Keep in mind that companies like JMR Graphics have been able to promote a number of products and services in the past, so who's to say that this medical story couldn't attain equal, if not greater, attention? Out-of-home advertising seems to be one of the better methods for those who are looking for help when it comes to the most serious of situations: health. The fact that Bernstein was able to go about utilizing items along the lines of bus wraps is tremendous. It speaks tremendously to her ambition.

I can only hope that Bernstein's efforts are not in vain and that she is able to find a suitable donor. After all, it's tough to find someone who will part with a kidney outside of their family. It's apparent that health is drawing a tremendous level of awareness and it's good to see that it is quite versatile, for the most part. Kidney donors might be appealed to because of Bernstein's efforts, especially when she was able to utilize quite a few platforms as well.




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