If companies desire to bring their message to the masses, the importance of out-of-home marketing should be noted. Goods and services alike have been able to benefit from this in the past, so it's not hard to see why it's still commonplace. Many platforms have been utilized to make outdoor advertising a reality, whether you are talking about billboards, truck wraps, or what have you. As crucial as items like these might be, it's the idea of 3D implementation that should not be overlooked.
AdWeek detailed the latest advertising effort associated with the Malmo Festival. While you may not what this event entails, all you have to know is that the annual Malmo Festival gathers a tremendous number of people sometime in late August. The reason why this event's potential seems greater this year is because of how out-of-home 3D marketing may be put to use, which is a detail that companies such as JMR Graphics should look into. In fact, it could be said that this detail, in the future, may be applied to vehicle and truck wraps alike.
It goes without saying that there is effort to be seen in this marketing endeavor. If you are curious as to what exactly this entails, the article went into detail about how it took 900 hours, and even more, to be completed. The article in question also mentioned the fact that 14 individuals were responsible for it. Seeing as how 3D advertising isn't very commonplace, this amount of labor should probably go without saying. After all, shouldn't something like this prove to be memorable?
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
AdWeek detailed the latest advertising effort associated with the Malmo Festival. While you may not what this event entails, all you have to know is that the annual Malmo Festival gathers a tremendous number of people sometime in late August. The reason why this event's potential seems greater this year is because of how out-of-home 3D marketing may be put to use, which is a detail that companies such as JMR Graphics should look into. In fact, it could be said that this detail, in the future, may be applied to vehicle and truck wraps alike.
It goes without saying that there is effort to be seen in this marketing endeavor. If you are curious as to what exactly this entails, the article went into detail about how it took 900 hours, and even more, to be completed. The article in question also mentioned the fact that 14 individuals were responsible for it. Seeing as how 3D advertising isn't very commonplace, this amount of labor should probably go without saying. After all, shouldn't something like this prove to be memorable?
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
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